Posted in Cruelty free brands, Mecca Maxima

100% Cruelty Free Brands – Mecca Maxima/Cosmetica

The mission to find 100% cruelty free brands has begun at none other but Mecca Maxima. As online shopping is more convenient, I decided to jump onto their website and dig in.

The lovely staff on the other side of the computer were very helpful in providing me with information on brands that are 100% cruelty free. The lady I spoke to stated that all brands stocked in store and online are cruelty free, but as I requested brands not sold in China, she narrowed the list down.

Before we get into the list of brands, I want to clarify what I mean by ‘100% cruelty free’. If brands are sold in China, the brand is not cruelty free as the country requires all cosmetics to be tested on animals by law. If you are researching a brand and their answer to ‘are you cruelty free’ is something along the lines of ‘we don’t test on animals unless required by law’, it is a cop out and most likely means that they sell to China.

Thank you to Mecca Maxima for providing the following list:

Companies with an * means that they have a sister company that tests on animals. These sister companies either do sell to China and/or still test on animals.

Cosmetics 27



Une Nuit a Bali



By Terry

*Too Faced – They sold out. DAMNNNNNNNNNN

Josie Maran

Mecca Signature Line –

Kit Signature Line –

Nude Skincare

Verso Skincare


Ren Skincare

*Chantecaille *Their website states that some products are tested on animals. I find this confusing, however, still feel like this should be pointed out.


Elemental Herbology

This Works

Mario Badescu

RMS Beauty

Le Labo

Dr Dennis Gross

Sunday Riley


Eve Lom

*Urban Decay


Kate Somerville

Egyptian Magic

Perricone MD




Ardency Inn

By Rosie Jane



* bareMinerals

Ellis Faas

Malin + Goetz

Lea Journo

Kevyn Aucoin

Lipstick Queen –

Radical Skincare

Mario Badescu

Soap and Glory

Kate Somerville


I am aware that some of these companies do have ‘sister companies’ that do sell in China. I am currently trying to narrow down these companies. I will upload a seperate post about sister companies and what it means.

If you have not made the switch to cruelty free makeup, I encourage you to open your heart and clear your conscience. Animals should not suffer for makeup, they have a heart and they have a brain, they are capable of love and deserve love in return.

*This post is needing an update – I am waiting on finalising information to ensure that you are receiving the correct information.

9 thoughts on “100% Cruelty Free Brands – Mecca Maxima/Cosmetica

  1. Great post! It’s so helpful to know who is cruelty free as they are brands that I want to use. I couldn’t use a product that I knew did not adopt cruelty free practices xx


  2. Just to let you know Urban Decay sold to Loreal in 2012. Omorovicza opened a shop in China November 2015, Smashbox ia owned by Estee Lauder who love the Chinese market and animal testing, NARS along with BareMinerals and Buxom is owned by Shiseido which do regularly test on animals. This ia just naming a few of them, i hope this helps with your wise decisions πŸ˜‰


    1. Hi, thanks for the comment. I haven’t been blogging because of unforeseen circumstances, however I am working on an updated list. This list hasn’t been updated in 9 months so I can definitely see how the information has dated. Thanks for visiting πŸ˜€


  3. urban decay does not test on animals just because they were bought by Loreal. So is The Body Shop but we have never tested on animals and just for your info Loreal has been one of the companies to change also and create synthetic skin just for your info. Just get a few more facts before you post.


    1. Hello. Thank you for the comment. I, like many others, consider brands that have ‘sister brands’ that test on animals not cruelty free. Although I say that, many people do consider brands with ‘sister companies’ that test on animals cruelty free. It depends on how you view it. There is also the fact that China may or may not test these brands products on animals if they agree to be sold in their country. This is a grey area that people have many different opinions about. Thanks for reading πŸ™‚


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