Posted in Cruelty free brands

100% Cruelty Free Brands – Sephora

 

Unfortunately, a lot of brands sold at Sephora (AU) are NOT cruelty free. There are many different definitions of ‘cruelty free’, however my definition of cruelty free is:

“A brand that does not test on animals, is not owned by another company who tests on animals and does not sell to countries who require animal testing by law (China and others).” – Cruelty Free Love

All information listed has been researched, however may have changed from the time this information was uploaded. Please always double check the brands as there are always constant changes. I will try my best to continually update this list to make sure all information is relevant and up to date. Click on the brand name and it will take you straight to the page on the Sephora website.

These brands are based off the Sephora AU website. There are many brands on the site that are ‘cruelty free’ but are now owned by a company that does test on animals. These brand include, but are not exclusive to, Smashbox, Urban Decay, Tarte etc.

I emailed Sephora customer service, just as I did Mecca, to see if they could assist with my research. They sent back a picture of cruelty free brands that they had, what looked like to be, obtained from someone else’s blog. It contained brands that Sephora didn’t stock which was a tell tale giveaway. The picture also had a lot of pinterest qualities which made me second guess the reliability of the information. It is a shame that Sephora could not take the time to accumulate the cruelty free brands they stock to keep customers like me and you informed with the right information.

If you know of any brands on the website that do not test on animals that I have missed please let me know in the comments below. If I have mistakenly added a brand that does test on animals, please also let me know so I can delete it. I checked all the individual brands websites and FAQ’s to ensure the reliability of the information.

I hope this information helps you… if it does let me know!

Happy shopping xx

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