Posted in Cruelty free brands, Mecca Maxima

100% Cruelty Free Brands – Mecca Maxima/Cosmetica

The mission to find 100% cruelty free brands has begun at none other but Mecca Maxima. As online shopping is more convenient, I decided to jump onto their website and dig in.

The lovely staff on the other side of the computer were very helpful in providing me with information on brands that are 100% cruelty free. The lady I spoke to stated that all brands stocked in store and online are cruelty free, but as I requested brands not sold in China, she narrowed the list down.

Before we get into the list of brands, I want to clarify what I mean by ‘100% cruelty free’. If brands are sold in China, the brand is not cruelty free as the country requires all cosmetics to be tested on animals by law. If you are researching a brand and their answer to ‘are you cruelty free’ is something along the lines of ‘we don’t test on animals unless required by law’, it is a cop out and most likely means that they sell to China.

Thank you to Mecca Maxima for providing the following list:

Companies with an * means that they have a sister company that tests on animals. These sister companies either do sell to China and/or still test on animals.

Cosmetics 27



Une Nuit a Bali



By Terry

*Too Faced – They sold out. DAMNNNNNNNNNN

Josie Maran

Mecca Signature Line

Kit Signature Line

Nude Skincare

Verso Skincare


Ren Skincare

*Chantecaille *Their website states that some products are tested on animals. I find this confusing, however, still feel like this should be pointed out.


Elemental Herbology

This Works

Mario Badescu

RMS Beauty

Le Labo

Dr Dennis Gross

Sunday Riley


Eve Lom

*Urban Decay


Kate Somerville

Egyptian Magic

Perricone MD




Ardency Inn

By Rosie Jane



* bareMinerals

Ellis Faas

Malin + Goetz

Lea Journo

Kevyn Aucoin

Lipstick Queen –

Radical Skincare

Mario Badescu

Soap and Glory

Kate Somerville


I am aware that some of these companies do have ‘sister companies’ that do sell in China. I am currently trying to narrow down these companies. I will upload a seperate post about sister companies and what it means.

If you have not made the switch to cruelty free makeup, I encourage you to open your heart and clear your conscience. Animals should not suffer for makeup, they have a heart and they have a brain, they are capable of love and deserve love in return.

*This post is needing an update – I am waiting on finalising information to ensure that you are receiving the correct information.